Training and mentoring

Are you ready to be recognised as the expert you are?

Do you want your ideal clients to come to you?

Do you want to stop having to chase all the time? Tiring isn’t it? I can help.

Done with you PR –

Strategy days and half days (One to one) start from £450

My PR full days begin with a brainstorm session then we map out what you want to achieve and we look at current sales and marketing strategies too. I completely tailor the session to you my client and deliver exactly what you need in order to achieve your goals.

Then I help you to write a strategy and PR plan for the next 6 months that can include –

• Key dates and lead times for pitching to media
• Identify the media you need to be in – including print, broadcast and online
• Can look at stages and platforms for speaking too if that is desirable to you
• Your unique stories or news pieces
• Tone of voice and messaging
• Call to action
• At least one written press release
• A structure so you know how to write future releases
• Map out any planned events including the images you need and any detail you need to maximise PR for them
• Analyse your marketing communications to those on your email database, existing customers, employees or other stakeholders
• Detail the visual images you need to ensure media coverage
• Give support, advice and encouragement for you to make the next steps with your PR

So you can leave with –

• A PR strategy for the next 6-12 months
• An action plan and schedule for the next 6 months
• At least one press release planned out
• Knowledge to be able to write future press releases
• Awareness about the other communications needed to databases, customers, employees and stakeholders
• A check list of the things you need to ensure before any media outreach
• Knowledge of where to find media requests and how to pitch to media
• Correct tone of voice and messaging across your marketing mix
• Assurance you have the right call to action for your business/ product and audience
• Confidence to pitch your news and stories into the media

To book a one to one call with me to discuss whether a strategy session right for you click here

Next one will be 20th November – The PR Masterclass (small group hybrid) £149.95

Meet with other business owners for a PR masterclass on each one of these sessions we will deep dive into a particular element of PR that is crucial to the attendees and relevant.  Themes explored will be:

What is PR and how is its important?

PR strategy

• Ensuring this is aligned to you and your business
• Not got one?  We will help you to write one
• What do you want to achieve?
• Do you have a marketing strategy and how PR can fit into it?

Who are you targeting?

• Who’s your ideal client?
• What media do they consume?
• Where do you need to be?

What’s your story?

• What angles would your ideal media be interested in?
• What makes you interesting?

What next?

• Have you got all your ducks in a row?
• How do you find the write journalist?
• How do you pitch it?
• When should you pitch it?

This first session will be all about where to begin with your PR and what to do first.  If you are already doing it or have done in the past then “how do you review what you have done” and “what next”.

I take over 20 years experience in PR to help you to get this cracked.

Get this right and you and/or your business are seen as the go to expert(s) at what you do meaning –

• Your ideal client will start coming to you
• Clients will hear about you before they meet you
• You will get recommendations
• Clients will be referred to you.
• People will ask you for your expert advice
• Media will want to write about you coming to you rather than other way around.
• You may be get award nominations
• Long term maybe honorary degrees, MBEs or OBEs

It all starts here! Other date options include 20th Nov, 13th Dec, 15th Jan, 27th Feb places are limited secure your spot here

Next one on 18th November – The PR Sessions (group online) £49.95

Want to break into corporate?  PR can help you to do that.

What to increase recommendations and referrals? PR can do that.

What recognition for what you do in your industry?  PR can do that.

An introduction to PR how you can use it to become seen as the expert at what you do, exploring the news and story angles for your business with some quick action take aways to impact your business when it comes to PR.

We will look at the seasonality of media so you know you need to be focussing on to pitch into the media.  We will explore what is hot right now and making the news plus how you can get a piece of the action.  You will know who, how and what to speak to the media about after our session.

Other dates this will run include 18th Nov, 5th Dec, 10th Jan, 11th Feb to book your place now click here

To book a one to one call with me to discuss whether a strategy session right for you click here

New Biz to PR Whizz

Download my 6 week course New Biz to PR Whizz for just £295.

One size doesn’t fit all so it’s important to do what will maximise the results for you and your business and I can help you with this. Consistency is key but it is also vital that every element of your marketing strategy works together.

The course includes – 

• Marketing and PR overview
• How to position yourself in the marketplace
• Branding – what is right for you
• Marketing Strategy – what should this look like?
• Pricing – how to determine what or how to charge?
• Messaging – How to talk to your customers?
• PR and social media – Deciding what will work best for you

“If you’re looking to learn more about PR and marketing this is the course for you! Sarah delivers information in a structured and clear manner and tailors her advice to individuals, including examples and ideas for different types of businesses. You’ll learn so much!” Laura Hirst – Paediatric Sleep Consultant.

Click here to book onto this amazing course and get a free NLP infused one to one with Sarah.

We also have other courses and workshops in the pipeline.  We also tailor make courses for companies, membership organisations and even bespoke workshops that can be tagged onto the end of other courses as a bonus.

Email sarah@treecommunications.co.uk for more details.