Cut through all the waffle learn exactly what you need to implement marketing wise to ensure that any PR, sales or social media activity you do will be a success.  I help people to grow their businesses through PR.

“I got so much out of it! I’ve done a lot of courses before but I now have an easy structure to take my business forward. I had tried getting into the Metro for a good few years but once I worked with you and adjusted my copy it finally happened! Thank you” 

Sandra Palmer – Sustainable Swimwear designer and retailer

These days’ lots of us have multiple businesses or a full time job plus a side hustle or even children they have to fit a side business around.  Life can be tough enough without hearing about how you should be marketing your business more and driving sales.

Perhaps you feel you don’t have time to spend on marketing your business or are unsure exactly what of the many things people talk to you about you should actually focus on?

Maybe you’ve done a course on sales, another on PR and another on branding but are unsure how it all fits together so you can utilise this knowledge to drive some real results?

“If you’re looking to learn more about PR and marketing this is the course for you! Sarah delivers information in a structured and clear manner and tailors her advice to individuals, including examples and ideas for different types of businesses. You’ll learn so much!” 

Laura Hirst – Sleep therapist

What is it that will help you to drive results and more sales for your business?  Do you know?

What is it that will help you to drive results and more sales for your business?  Do you know?

People may have told you that you need to do PR because PR can drive sales and raise brand awareness and it can but it is important you have all the other marketing fundamentals in place first otherwise where will you be sending people, how will the business convert and make sales?  Get these fundamentals in place then when you decide to PR your business the results will be more likely.

Lots of people talk about consistency but you need to be consistently doing the right things.  Are you?

Are you trying to implement advice you’ve been told from different experts then do it for a few weeks or months before deciding it doesn’t work then moving on to try the next bit of advice from the next expert?

STOP I can help you to fit all the pieces of the marketing jigsaw together so you deliver real results and ensure that when you are ready to PR yourself and/or your business you have the marketing fundamentals in place to ensure your efforts deliver real sustained results.

My name is Sarah Stephens (nee Gormley) and I am a PR and marketing expert, luxury travel specialist, lecturer and advocate for life after child loss.

A PR and Marketing expert I have over 20 years experience of PR and marketing in various industries but mostly in aviation, travel and hospitality.

I am an associate lecturer at Manchester Metropolitan University Business School and wrote a sales and marketing course for them last year.  I now deliver lectures on innovation and creativity in entrepreneurship and tourism entrepreneurship for the university.

I now take all of this knowledge and use it to help independent entrepreneurs like you to do your own PR and marketing.

People who have done the course before were asked what their favourite part was –

“Finding different ways to market and use PR I hadn’t thought of” 

“I finally understand my customers and where to find them. I have a plan to go forward.”

One size doesn’t fit all so it’s important to do what will maximise the results for you and your business and I can help you with this.  Consistency is key but also that every element of your marketing strategy works together.

The course will begin on 18th May and will include – 

18th May – Marketing and PR overview

25th May – How to position yourself in the marketplace

1st June – Catch up week

8th June – Branding – what is right for you

15th June – Marketing Strategy – what should this look like?

Pricing – how to determine what or how to charge?

22nd June – Messaging – How to talk to your customers?

29th June – PR and social media – Deciding what will work best for you

What did previous participants find most useful?

“Working on my copy, having a weekly posting structure.”

 “Having the confidence to do lives and put myself out there because I have structure and I know what I want to say!”

“PR Ideas”

The course will –

  • Be an hour once a week over a 6-week period (with a one week break in the middle).
  • Be recorded accessible inside your own portal along with slides
  • Have a Whatsapp group so you can network with your fellow course mates to share ideas and insight with each other.
  • Be delivered via zoom

Each session will –

  • Come with a workbook too so you can make notes during/afterwards.
  • Have an opportunity for questions and answers each week
  • Contain a task to complete to ensure motivation and give an opportunity for feedback too

This course is worth over £3,000 but I plan to deliver it for £750 in 2023 so this is your chance to get it for less now  –

Level 1

  • Standard course
  • 3 month WhatsApp group support
  • Live catch up after the course for any Q&A

Pay £650 (split into 2 monthly payments of £325) or pay in full to get the course for a discounted price of £595

Level 2

  • Standard course
  • 3 month WhatsApp group support
  • Live catch up after the course for any Q&A
  • 2 virtual mini-masterminds

Pay £850 (split into 2 monthly payments of £425) or pay in full to get the course for a discounted price of £795

Level 3

  • Standard course
  • 3 month WhatsApp group support
  • Live catch up after the course for any Q&A
  • 2 virtual mini-masterminds
  • 1 one to one 90 minute strategy session with me 
  • A bespoke media list tailored to your business (worth a minimum of £250)

Pay £1350 (split into 2 monthly payments of £675) or pay in full to get the course for a discounted price of £1295

Join me today and let’s get real results for your business!