Book Launch PR: How to Keep the Media Interest Going After Launch Day Launching a book gives you a natural reason to talk to the media. The problem is that it's also very easy to treat the launch itself as…
How to Turn One Piece of Media Coverage Into More PR Opportunities Securing a great piece of media coverage feels like the end result of a successful PR campaign. But sometimes it’s actually the beginning. I've seen this happen repeatedly…
Why Good PR Keeps Working Long After the Campaign Ends There’s a common misconception about PR that I’ve encountered many times over the years: you get the coverage, enjoy the buzz and then, a few weeks later, everyone moves on.…
Why every business needs a crisis communications plan Reading time: 6 minutes In this article you'll learn: Why every organisation should prepare for a crisis What a simple crisis communications plan should include Why preparation saves valuable time when it…
In this article you'll learn: Why people remember how you made them feel during a crisis Why customer communication is just as important as media communication How empathy helps protect your reputation Why the best crisis PR always puts people…
In this article you'll learn: Why honesty builds trust faster than spin What people expect to hear during a crisis Why saying "we don't know yet" is often the right answer How transparency protects your reputation in the long term…
In this article you'll learn: Why the first hour of a crisis matters more than any other The three questions every organisation should answer immediately Why speed and honesty beat silence every time How preparation protects your reputation before a…
Tree Communications is proud to announce that founder Sarah Stephens has been named a finalist in the She Inspires Awards 2026 for the “Women in Business: Scale, Growth & Impact Award.” Founded in 2011, Tree Communications has grown into a…
Be honest for a second… Are you a procrastidoer or a procrastifaffer? It might sound a bit tongue-in-cheek, but this is one of the biggest reasons so many brilliant businesses stay stuck. Let’s break it down. The Procrastidoer On the…
Why Visibility Is No Longer a “Nice to Have” .. and never really was Visibility is still being treated as a “nice to have” in many organisations. It sits at the bottom of the priority list. Something to focus on…