Finnair Local Heroes
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What we did:
To identify organisations and specifically the prominent, news-worthy individuals who rely or focus heavily on Asia for their future economic growth. Collaborate with these individuals to create Finnair “local heroes” who can bring a familiar face to the brand and drive revenue.
RESULTS
- Finnair’s total brand awareness after the campaign increased from 51 % to 64 %.
- Market preference moved Finnair from 5th to 2nd choice for Asian flights.
- Click through rates on adverts improved by 60%.
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