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The Santa Tug of War at the Printworks

Objective -

To generate press coverage to show our client the Printworks support of Manchester City Football Club and Manchester United Football Club's Santa Stroll events that happen on the 4th December at the same time every year.

What we did -

As Manchester is a divided city and the Printworks security team are no exception; we came up with the idea of 2 different coloured teams of Santa (red & blue) competing in a giant tug of war.

We arranged for a photo call with media before the tug of war began.

Result - 

We secured media coverage worth over £4,000.