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Client: Feelgood Theatre Production


  • To maximise ticket sales for Macbeth to ensure revenue targets were met. 
  • To gain media coverage for the event in a tough MIF year with lots of other noise.


  • Ticket sales target reached.
  • Gained substantial media coverage for the event.
  • Raised profile of Caroline Clegg in media.

What we did:  

We handled the PR and Communications strategy for the promenade theatre company’s Macbeth that was performed in Heaton Park including;

  • Implementing a targeted PR and Communications campaign
  • Organised media launch event
  • Organised and managed press evenings
  • Hosted journalists on other evenings
  • Worked with local celebrities to get valuable media coverage


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